What is a web portal? Actually they are quite common, but the more important question is how do you use a web portal? A portal is a gateway of sorts and a web portal is also a gateway. A web portal is a site that connects users to other web sites and valuable information over the internet.
Many companies now have web portals. The function of the corporate web portal acts as a sort of home base for employees to connect from various locations within or outside of the company walls. Effectively, an employee can call up the company web site, log on, and interact with other employees, check their e-mail, and perform specialized functions designated by the company. This is particularly effective for companies who employ virtual employees or whose employees are required to travel a lot.
However, this is just one function of a web portal. Another monetary use for a web portal would be advertising. There are many sites being developed for the soul purpose of affiliate advertising. This would be a web site that contained keyword articles. Each page would have links directing the visitors to related advertising. This makes the web page or site a portal to advertisements. It has been shown to work relatively well as long as the site is set up to attract users who would actually benefit from and consider purchasing the products that the web portal leads them to.
You can also use the web portal for purposes other than commerce. In fact, many organizations have built web portals with the purpose of educating individuals on certain items by linking them to other valuable resources and information. In fact, the United States Government has many web portals designed for different purposes including one containing many links to free educational resources.